Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information

2 avg rating
( 1 ratings by Goodreads )
 
9780875842417: Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
View all copies of this ISBN edition:
 
 

More than ever before, companies must listen to and correctly interpret the voice of the market. They must be fully attuned to the signals that come from customers, dealers, and competitors in order to make the right decisions. Firms that lose touch with the market, that either ignore or misinterpret its meaning, will fail in today's competitive environment. This book provides guidance on how managers may make better use of market information. It argues that market research on its own is not enough, and that an intelligent system of interpreting and using market research information is required.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Vincent P. Barabba, Gerald Zaltman
Published by Harvard Business School Press (1990)
ISBN 10: 0875842410 ISBN 13: 9780875842417
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Harvard Business School Press, 1990. Hardcover. Condition: New. Seller Inventory # DADAX0875842410

More Information About This Seller | Contact this Seller

Buy New
US$ 34.49
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

2.

Barabba, Vincent, Zaltman, Gerald
Published by Harvard Business School Pr (1991)
ISBN 10: 0875842410 ISBN 13: 9780875842417
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Harvard Business School Pr, 1991. Hardcover. Condition: New. Never used!. Seller Inventory # P110875842410

More Information About This Seller | Contact this Seller

Buy New
US$ 45.48
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds