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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information - Hardcover
Hearing the Voice of the Market provides a detailed plan that enables managers throughout the organization to make more frequent and better use of market information. The book shows managers how to develop the two capabilities that distinguish the successful, market-oriented firm--competent curiosity, and competent knowledge use. The two are closely linked: inadequate information cannot be used well, and sound information is wasted if it is utilized poorly. Includes experiences and insights of the many managers and researchers cited in the text. Readers will learn how to create an environment in which managers are inquisitive about their markets, are able to satisfy their curiosity with real market information, and can make knowledge-based decisions that lead to success.
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- PublisherHarvard Business School Pr
- Publication date1990
- ISBN 10 0875842410
- ISBN 13 9780875842417
- BindingHardcover
- Edition number1
- Number of pages294
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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Published by
Harvard Business School Pr
(1990)
ISBN 10: 0875842410
ISBN 13: 9780875842417
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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Published by
Harvard Business School Pr
(1990)
ISBN 10: 0875842410
ISBN 13: 9780875842417
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Hardcover
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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Published by
Harvard Business School Pr
(1990)
ISBN 10: 0875842410
ISBN 13: 9780875842417
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Hardcover
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Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information
Published by
Harvard Business School Pr
(1990)
ISBN 10: 0875842410
ISBN 13: 9780875842417
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Hardcover
Quantity: 1
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HEARING THE VOICE OF THE MARKET:
Published by
Harvard Business School Pr
(1990)
ISBN 10: 0875842410
ISBN 13: 9780875842417
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Hardcover
Quantity: 1
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