Managing Across Borders: The Transnational Solution - Hardcover

Christopher A. Bartlett, Sumantra Ghoshal

Hardcover

ISBN 10: 0875843034 ISBN 13: 9780875843032

Publisher: Harvard Business School, 1991

Synopsis

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses.

About this title

Review

The second edition of Managing Across Borders: The Transnational Solution, by Christopher A. Bartlett of the Harvard Business School and Sumantra Ghoshal of the London Business School, is a dynamic update of the authors' pioneering research into management on a global stage. Even more timely now than when it was originally conceived over a decade ago, the book--which was previously published in nine languages and adapted into a video program--remains singularly focused on the ways that this important organizational form is changing the playing field for all types of corporate enterprises. Along with their original look at the relevant operations of nine companies, however, the authors have now also incorporated a new section called "The Transformational Challenge," which charts how several other firms have been implementing the concepts that were described in their initial work. By fully describing these additional examples drawn from today's emerging international business community, as well as including a new "application handbook" so readers can more effectively translate their ideas into actions, Bartlett and Ghoshal have improved their advice on topics such as competition, flexibility, diversity, and commitment. -- Howard Rothman

From the Publisher

The first edition of Managing Across Borders: The Transnational Solution has been translated into nine languages and adapted into a video program.

Edition details

• Publisher: Harvard Business School
• Publication date: 1991
• Language: English
• ISBN 10: 0875843034
• ISBN 13: 9780875843032
• Binding: Hardcover