Keeping Customers (Harvard Business Review Book)

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9780875843339: Keeping Customers (Harvard Business Review Book)
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Essays cover market orientation, order management, customer service, quality, service guarantees, customer complaints, zero defects, and performance measurement

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Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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Published by Harvard Business Review Press (1993)
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