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New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today's executives can identify and accomplish no less than heroic goals in tomorrow's marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.
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Winning in business today is not about being number one--it's about who "gets to the future first," write management consultants Gary Hamel and C.K. Prahalad. In Competing for the Future, they urge companies to create their own futures, envision new markets, and reinvent themselves.
Hamel and Prahalad caution that complacent managers who get too comfortable in doing things the way they've always done will see their companies fall behind. For instance, the authors consider the battle between IBM and Apple in the 1970s. Entrenched as the leading mainframe-computer maker, IBM failed to see the potential market for personal computers. That left the door wide open for Apple, which envisioned a computer for every man, woman, and child. The authors write, "At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads." They argue that business leaders need to be more than "maintenance engineers," worrying only about budget cutting, streamlining, re-engineering, and other old tactics. Definitely not for dilettantes, Competing for the Future is for managers who are serious getting their companies in front. -- Dan RingAbout the Author:
Fortune magazine labels Gary Hamel “the world’s leading expert on business strategy.” The Economist calls Hamel “the world’s reigning strategy guru.” Hamel’s landmark books, Leading the Revolution and Competing for the Future, have appeared on every management bestseller list and have been translated into more than 20 languages. The Journal of Business Strategy recently listed Hamel as one of the 20th century’s 25 most influential business thinkers, along with business pioneers such as Henry Ford and Bill Gates. Over the past twenty years, Hamel has authored 15 articles for the Harvard Business Review, and has also written for the Wall Street Journal, Fortune, The Financial Times and many other business publications around the world.
Since 1983, Hamel has been on the faculty of the London Business School where he is currently Visiting Professor of Strategic and International Management.
For ten years, Hamel served as Chairman of Strategos, a company that helps companies drive “innovation to the core,” and has trained tens of thousands of individuals around the world in the art of business innovation. The Strategos approach to innovation has been covered in major business magazines around the world and is the subject of several Harvard Business School case studies.
Hamel received his Ph.D. from the University of Michigan and has held faculty appointments at the U. of M. and Harvard Business School. He is a fellow of the World Economic Forum and serves on the editorial board of the Strategic Management Journal. Hamel lives in Northern California.
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