The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

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9780875844480: The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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U.S. corporations now lose half their customers in five years, half their employees in four, and half their investors in less than one. The Loyalty Effect reveals the secrets of successful companies which base their business strategies on loyal relationships. Reichheld lays out the principles that connect value creation, loyalty, growth, and profits, and shows how great companies have used these principles to build loyal customers, loyal employees, and loyal owners.

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From the Back Cover:

"Deserves to become a business classic."

-Financial Times

"The Loyalty Effect put loyalty economics on the map."

-The New York Times

"The Loyalty Effect is . . . as close to a religious experience as one can get in the business realm."

-Sun-Sentinel

"[Reichheld's] message is simply this: The best, most profitable employers are those that inspire loyalty among three constituencies: customers, investors, and employees."

-Fortune

About the Author:

Fred Reichheld is a Director Emeritus of Bain & Company and a Bain Fellow. He is also the author of Loyalty Rules!.

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