Argues that businesses need to view customers as an extension of the company, and suggests ways company departments can work together and still maintain their functional specialties
"synopsis" may belong to another edition of this title.
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.From Booklist:
Much management literature today focuses on organizational structure, arguing that problems can be solved and corporate performance improved if only companies will restructure. Barabba suggests, however, that information about and from the customer and how it is gathered, disseminated, and used are the key. He reiterates here what he and Gerald Zaltman made the case for in Hearing the Voice of the Market (1991) and what Barabba has discovered in creating a market-based decision network for General Motors as general manager of its Strategic Decision Center. He proposes that managers must "move from (looking at] marketing as a function to [having it] as a state of mind," and he lays out a strategy--and the tools--for doing so. David Rouse
"About this title" may belong to another edition of this title.
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 0875845770 New book. Dust jacket has some light wear. In mylar protective cover. Bookseller Inventory # B5-520
Book Description Harvard Business Review Press, 1995. Hardcover. Book Condition: New. Bookseller Inventory # P110875845770
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 0875845770 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! - Thank you for LOOKING :-). Bookseller Inventory # 2BOOK2P193352
Book Description Harvard Business Review Press. Hardcover. Book Condition: New. 0875845770 New Condition. Bookseller Inventory # NEW7.2059030