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Identifies the factors that are key for business longevity, and compares businesses focused on long-term goals with those focused on producing wealth for a small inner group
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The average life span of a Fortune 500 company is less than half a century, yet there also are corporations around the world that have been in business for 200, 500, even 700 years. Arie de Geus, a retired Royal Dutch/Shell Group executive, maintains after studying both extremes that the most enduring treat their companies as "living work communities" rather than pure economic machines. The Living Company: Habits for Survival in a Turbulent Business Environment persuasively outlines his resultant prescription for organizational longevity.From the Publisher:
Winner, The Edwin G. Booz Prize for the Most Innovative, Insightful Management Book of 1997, The Financial Times/Booz-Allen & Hamilton Global Business Book Awards
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Book Description Harvard Business School Pr, 1997. Condition: New. book. Seller Inventory # M087584782X
Book Description Harvard Business School Press, 1997. Hardcover. Condition: New. 1. Seller Inventory # DADAX087584782X
Book Description Harvard Business School Pr, 1997. Hardcover. Condition: New. Never used!. Seller Inventory # P11087584782X