Blown to Bits: How the New Economics of Information Transforms Strategy

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9780875848778: Blown to Bits: How the New Economics of Information Transforms Strategy

The new economics of information is blowing apart the foundations of traditional business strategy. According to Blown to Bits, your business definition, industry definition, and competitive advantage are simultaneously up for grabs. Evans and Wurster argue that with the spread of connectivity and common standards, your customers will increasingly have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and focused competitors will pick off the most profitable parts of your value chain. With an uncompromising clarity and vivid examples, Blown to Bits is targeted squarely at today's practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect the new economics of information, and explains how to take advantage of the forces shaping today's competitive advantage.

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Philip Evans and Thomas S. Wurster think that the Internet can blow away practically any business, and in Blown to Bits, they examine how the new economy is "deconstructing" industries such as newspapers, auto retailing, and banking while creating new opportunities for others. They write that the "glue that holds today's value chains and supply chains together" is melting, and that even "the most stable of industries, the most focused of business models and the strongest of brands can be blown to bits by new information technology."

Evans and Wurster, both executives of the Boston Consulting Group, argue that the Internet demands new business strategies because it provides companies tremendous "reach" for customers without sacrificing "richness," or the quality of the information about products and services. The book shows how some businesses--Microsoft and Intuit in personal finance, Dell Computer in retailing, and the Automotive Network Exchange in manufacturing supply--are thriving amid a rapid expansion of connectivity and the widespread acceptance of new technical standards on the World Wide Web. Clearly written and tough-minded, Blown to Bits is required reading for business leaders, entrepreneurs, strategists, and others concerned about the new economics of the information age. --Dan Ring

From the Publisher:

"Management gurus tend to spice up their conversations and writings with silly new words and phrases, destroying perfectly good anecdotes with convoluted explanations. The Blown to Bits duo avoid these pitfalls, cleverly explaining how the Internet and other technological innovations are changing the basic structures of most industries and simply destroying the remainder."

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Evans, Philip; Wurster, Thomas S.
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Book Description Harvard Business School Press, Boston, MA, U.S.A., 1999. Hardcover. Book Condition: New. Dust Jacket Condition: Fine. First Edition. Richness or reach? The tradeoff used to be simple but absolute: Your business strategy either could focus on "rich" information--customized products and services tailored to a niche audience--or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, more general appeal. Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. BLOWN TO BITS reveals how the spread of connectivity and common standards is redefining the information channels that link businessess with their customers, suppliers, and employees. Increasingly, your customers will have rich access to a universe of alternatives, your suppliers will exploit direct access to your customers, and your competitors will pick off the most profitable parts of your value chain. Your competitive advantage is up for grabs. To prepare executives and entrepreneurs alike for a fundamental change in business competition, Evans and Wurster expand and illuminate groundbreaking concepts first explored in the award-winning 'Harvard Business Review' article "Strategy and the New Economics of Information," and present a practical guide for applying them. Examples span the spectrum of industry--from financial services to health care, from consumer to industrial goods and from media to retailing. BLOWN TO BITS shows how to build new strategies that reflect a world in which richness and reach go hand in hand and how to make the most of the new forces shaping competitive advantage. New, unread copy in fine, mylar-protected dust jacket. Bookseller Inventory # 4831

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