Harvard Business Review on Measuring Corporate Performance (Harvard Business Review Paperback Series)

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9780875848822: Harvard Business Review on Measuring Corporate Performance (Harvard Business Review Paperback Series)
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Eight essays by experts in the field explore the measurement of intangible assets and the effect of those assets' performance upon a corporation's strategic planning process

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From the Back Cover:

In the knowledge economy, a company's success rests as much on its ability to measure the performance of its intangible assets (such as customer relationships, internal business processes, and employee learning) as on its aptitude for monitoring traditional financial measures. Yet evaluating the latest performance measures and aligning your corporate strategy accordingly poses a serious challenge to managers who must balance daily business demands with long-term strategic goals. The groundbreaking works collected in this volume-including three seminal articles on the balanced scorecard by Kaplan and Norton-address this challenge, offering insights from such leading thinkers as Peter Drucker, as well as practical guidance for developing today's relevant measures.
Includes Articles:
The Information Executives Truly Need (Peter F. Drucker)
The Performance Measurement Manifesto (Robert G. Eccles)
Tapping the Full Potential of ABC (Joseph A. Ness and Thomas G. Cucuzza)
How High Is Your Return on Management? (Robert Simons and Antonio Dvila)
How the Right Measures Help Teams Excel (Christopher Meyer)
The Balanced Scorecard-Measures that Drive Performance (Robert S. Kaplan and David P. Norton)
Putting the Balanced Scorecard to Work (Robert S. Kaplan and David P. Norton)
Using the Balanced Scorecard as a Strategic Management System (Robert S. Kaplan and David P. Norton)

About the Author:

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.

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Peter Ferdinand Drucker; Robert Eccles; Joseph A. Ness; Thomas G. Cucuzza; Robert Simons; Antonlo Dbvlla; Robert Kaplan; David Norton
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Peter Ferdinand Drucker; Robert Eccles; Joseph A. Ness; Thomas G. Cucuzza; Robert Simons; Antonlo Dbvlla; Robert Kaplan; David Norton
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