Creating Value in the Network Economy - Hardcover

Hardcover

ISBN 10: 0875849113 ISBN 13: 9780875849119

Publisher: Harvard Business Review Press, 1999

Synopsis

Don Tapscott organizes some of the Harvard Business Review's most insightful articles into a framework for understanding the new dynamics of value and wealth in the networked world.
A rich mix of ideas and insights, Creating Value in the Network Economy explores all aspects of the interconnected business environment, from the importance of trust in the virtual organization and the changing nature of customer relationships to new ways that companies can generate returns from their intellectual assets. The real-world examples from companies such as Amazon.com, eBay, The Wall Street Journal, and Auto-by-Tel help managers to see more clearly the opportunities for transfiguring their business around the Internet.

About this title

About the Author

Don Tapscott is an internationally renowned speaker and the bestselling author of The Digital Economy and co-author of Blueprint to the digital Economy, Paradigm Shift, and Who Knows. He is chairman of the Alliance for converging Technologies which represents the collaborative effort of ca. 40 of the world's leading technology, manufacturing, and retail organizations. He is also the president of the New Paradigm Learning Corporation.

Reviews

This is a collection of Harvard Business Review articles on the fundamentals of creating value and profit from the new knowledge-based economy. The articles, by authors such as Stan Davis, John Hagel, Charles Handy, and Regis McKenna, are grouped into three sections, the first dealing with how the Net enables values to be created in radically different ways. The second group of articles describes the new models of the integrated corporation of the industrial economy, and the third describes how knowledge of marketing is changing as new interactive relationships with customers become possible. The jury is still out on what the future will hold for the network economy, yet the editor, Tapscott, indicates that the signs are already visible that firms that do not reorganize their business activities around the Net will lose ground and fail. He says in his introduction, "In the year 2020 we are likely to look back and see that companies fell into the categories of those that 'got it' and those that didn't." Mary Whaley

Edition details

• Publisher: Harvard Business Review Press
• Publication date: 1999
• Language: English
• ISBN 10: 0875849113
• ISBN 13: 9780875849119
• Binding: Hardcover
• Number of pages: 229
• Editor: Tapscott Don