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Examines the role that social capital plays in organizations. This book argues that social capital is integral to business life and that without it cooperative action isn't possible. It identifies the social elements that contribute to innovation and productivity, and reveals the benefits that derive from investments in social capital.
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"We've known that social capital makes the world go around, but until In Good Company we've never been able to do much about it. Cohen and Prusak provide great examples, frameworks, and perspectives for actually improving the state of social capital in your firm."
--Thomas H. Davenport, Director, Accenture Institute for Strategic Change, and Distinguished Scholar in Residence, Babson College
"A wonderful survey of the invisible social resources that enable firms to be high performers, yet offer a meaningful environment for their employees. In Good Company should be mandatory reading for anyone wanting to understand how to balance the virtual workscape (telecommuting) with the office workscape."
--John Seely Brown, Chief Scientist of Xerox, and Coauthor of Social Life of Information
"Cohen and Prusak have written an eloquent book that shows how great companies create a quality of life at work that supports the exchange and creation of new knowledge. It is a message that should be heard not only by executives and stock analysts, but also by educators and students at business schools."
--Bruce Kogut, Felix Zandman Professor of International Management, The Wharton School, University of Pennsylvania
Don Cohen is a writer, consultant, and the editor of Knowledge Directions.
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