Mass Customization: The New Frontier in Business Competition

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9780875849461: Mass Customization: The New Frontier in Business Competition
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A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.

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From the Publisher:

Winner of the 1995 Shingo Prize for Excellence in Manufacturing Research. Named a best business book of the year by the Financial Times, Named a best business book of the year by Library Journal

From the Back Cover:

"A brilliant contribution to management." --Edward B. Roberts, Chairman, MIT Management of Technology Program

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Other Popular Editions of the Same Title

9780875843728: Mass Customization: The New Frontier in Business Competition

Featured Edition

ISBN 10:  0875843727 ISBN 13:  9780875843728
Publisher: Harvard Business Review Press, 1992
Hardcover

9780071033855: Mass Customization: the New Frontier in Business Competition

Harvar..., 1992
Hardcover

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