Synopsis
New technologies and digital communications channels are changing the way parents and caregivers discover childcare centers and decide where to enroll. In response, childcare center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business offers information to help you stand out from the competition by charming, advising, and delighting the customer, then tracking your performance. The book offers clear strategies for growth: Charm: Grab the customer’s attention. Create a solid foundation for marketing strategy. Advise: Establish yourself as an expert and set your sales goals. Delight: Design your customer experience, and create an ongoing sales pipeline Track: Gather data, measure your results, and adjust your approach. The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms to know, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.
"synopsis" may belong to another edition of this title.
About the Author
CEO and founder of Young Innovators Academy, Marnie Forestieri Zettler is an entrepreneur at heart with a passion for introducing innovative approaches and business models. As a successful operator of large child-care centers, she has been recognized nationally, has presented at national conferences and has written books for parents, children, administrators and educators. Marnie started her career as a CNN journalist, transitioned into the role of a VP of marketing for a telecommunications company and later launched a child-care franchise. At Young Innovators Academy, Marnie leads a team of university professors, entrepreneurs, child-care professionals, marketing experts, and engineers. Marnie is passionate about using research to develop content that introduces young learners to the mindsets and skills that will help them become the fearless problem solvers of tomorrow. She holds a BS in Business Administration, a CDA, and a director's credential.
From the Back Cover
Are you ready to take your child-care business to the next level?
New technologies and digital-communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business shows you how to stand out from the competition. The book offers clear strategies for growth:
Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy.
Advise: Establish yourself as an expert and set your sales goals.
Delight: Design your customer experience, and create an ongoing sales pipeline.
Track: Gather data, measure your results, and adjust your approach.
The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.
"About this title" may belong to another edition of this title.
Search results for The Basics of Growing a Child-care Business (Business...
Stock Image
The Basics of Growing a Child-
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00098108656
Stock Image
The Basics of Growing a Child-Care Business
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0876599420I4N10