The Moral Dimension of Marketing: Essays on Business Ethics

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9780877573005: The Moral Dimension of Marketing: Essays on Business Ethics
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The Moral Dimension of Marketing is a collection of essays that explores the tension between economics and ethics that all marketing executives face on a daily basis. The essays are all based on real-life situations that students and professionals alike will recognize, and they are grouped under familiar marketing headings: targeting, products, pricing, promotion and advertising, distribution, privacy, and inappropriate marketing. Each essay concludes with two or three questions that focus the reader's attention to the critical issues raised in that essay. The book is designed to be used in virtually any marketing course as a supplemental reading to stimulate thoughtful analysis of moral issues; it can also be used as a stand-alone text in a marketing ethics or a business ethics course. It should be provocative reading for marketing professionals as well.

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About the Author:

D. Kirk Davidson has spent his entire life in and around marketing. Born to a family of merchants in the Midwest, he earned his BA from Princeton and his MBA from Harvard. He then spent 12 years with RH Macy in a variety of marketing and management positions, and for the next 20 years, he served as chief executive officer of Mark Fenwick, Inc., a group of womens apparel stores in California. In midlife, he switched his career to academia, earned a Ph.D. from Golden Gate University, and for 11 years has taught business ethics and marketing courses at Mount Saint Marys College, where he is an associate professor and department chair. He is currently preparing the second edition of his book, Selling Sin: The Marketing of Socially Unacceptable Products.

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9780324226652: Moral Dimension of Marketing: Essays on Business Ethics

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ISBN 10:  0324226659 ISBN 13:  9780324226652
Publisher: Thomson Learning, 2002
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