Deregulation and a rissing tide of consumerism is forcing electric utilities to better understand their customers and to change to meet their needs. In this new book, author Clark W. Gellings shows you how to develop and use bold marketing strategies to promote your utility in this new electric power industry. Drawing on his years of experience, Gellings highlights how deregulation has and will change the function and structure of current utilities, and in turn how these changes will affect each utility's marketing strategy. In this book gellings: Ties ongoing technological innovation to marketing Explains consumerism and marketing to electric company executives who previously may have had such responsibilities Explains how deregulation is changing vertically integrated utilities into energy service companies, transmission and distribution companies, and power marketers Clarifies the roles of traditional utilities, marketers, brokers, and aggregators. About the author: Clark W. Gellings is Vice President, Customer Systems, and CEO, epriCSG, at the Electric Power Research Institute (EPRI) in Palo Alto, California. The Customer Systems Group manages research and development programs to deliver technologies, planning tools, and information that enhance the value of energy services. He is a registered professional engineer and a Fellow of IEEE and IES. He has written numerous other books including: Demand Side Management Planning, Demand Site Management: Concepts and Methods, and Utility Marketing Strategies: Competition and the Economy.
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Book Description Pennwell Books, 1998. Book Condition: Very Good. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP96153874
Book Description PennWell Corporation. Hardcover. Book Condition: As New. This copy appears to be in nearly new condition. Bookseller Inventory # G0878146466I2N00
Book Description Pennwell Books, 1998. Hardcover. Book Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Bookseller Inventory # mon0001146774
Book Description Pennwell Books, Tulsa, OK, U.S.A., 1997. Pictorial Board. Book Condition: Very Good. No Jacket. 0878146466 * Highlighting to sections of text, otherwise clean and tight. Bookseller Inventory # 011740023
Book Description Tulsa, Oklahoma, U.S.A.: Pennwell Corp, 1998. Hardcover. Book Condition: Near Fine. Hardcover in near fine condition. Bookseller Inventory # 140568
Book Description Pennwell Books, 1998. Hardcover. Book Condition: Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Bookseller Inventory # 0878146466