Developing New Products & Services and Operating Profitably Essentials

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9780878912476: Developing New Products & Services and Operating Profitably Essentials
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This book is written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.

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Robert W. James; Charles J. Woelfel; Rea; The Staff of Research; Education Association
Published by Research & Education Assn (2000)
ISBN 10: 0878912479 ISBN 13: 9780878912476
New Softcover Quantity Available: 1
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Irish Booksellers
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Book Description Research & Education Assn, 2000. Condition: New. book. Seller Inventory # M0878912479

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