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This book is written primarily for companies that want to add a new product line, for R&D facilities with a new product idea, and for the entrepreneur who wants to develop a new business around a new product or invention. The book provides a path through the new product development process from the idea stage through the development of a workable marketing strategy.
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Book Description Research & Education Assn, 2000. Condition: New. book. Seller Inventory # M0878912479