Succeeding in Music: A Business Handbook for Performers, Songwriters, Agents, Managers & Promoters (Book & CD-ROM)

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9780879307028: Succeeding in Music: A Business Handbook for Performers, Songwriters, Agents, Managers & Promoters (Book & CD-ROM)

Written for both musicians and musical entrepreneurs, this user-friendly guide spells out the fundamentals of business, finance and marketing for the music world. You’ll learn how to take a strategic approach to all aspects of doing business in music, from product development and pricing to surviving the industry’s renowned competitive environment. Whether you’re starting or strengthening your music career, you’ll see why you need a business plan - and how to put yours into action. Features a foreword by John McEuen, founding member of the Nitty Gritty Dirt Band, and also includes a CD-ROM with checklists, resources and templates for planning and managing your career.

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About the Author:

John Stiernberg is founder and principal consultant with Stiernberg Consulting, a business development firm he established in 1993. He currently consults for manufacturers, publishers, and trade associations on strategic planning and market development projects in the music and entertainment technology industries. With more than 25 years' experience in these fields, Stiernberg has worked in sales, marketing, and general management. He has written over 40 magazine articles, and is a frequent seminar speaker, professional musician, and former booking agent.

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John Stiernberg
Published by Backbeat Books (2002)
ISBN 10: 0879307021 ISBN 13: 9780879307028
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