Industrial Design : Deluxe Edition

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9780879511029: Industrial Design : Deluxe Edition
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If there is a designer whose name is synonymous with industrial design it is Raymond Loewy (1893-1986). What Charles and Ray Eames are to furniture design, Raymond Loewy is to industrial design--the modern master. Among the literally thousands of his well-known forms, shapes, and designs are the Coca-Cola bottle, the Studebaker, the U.S. Post Office logo, streamlined trains and ocean liners, the Shell and Exxon logos, and the Lucky Strike package. In Industrial Design the pioneering half-century of Loewy's career is offered in a stunning visual presentation of his most famous design achievements together with his personal account of a life in design. With mid-century modern design experiencing an incredible resurgence, this book is a key reference for that look.

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Raymond Loewy (1893-1986) was one of the best-known industrial designers of the 20th century. Born in France, he spent most of his professional career in the United States.

From Publishers Weekly:

Industrial designer Loewy has, according to PW , " put his stamp on the contours of our modern environment." The Lucky Strike pack, the Shell and Exxon logos and the Greyhound bus are but a few of his contributions. This picture album is comprised of some 700 illustrations, sketches and photos.
Copyright 1989 Reed Business Information, Inc.

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