199 Ideas: Powerful Marketing Tactics That Sell

 
9780880343190: 199 Ideas: Powerful Marketing Tactics That Sell

Non-profit groups and organizations are business just like any other, and like other businesses, they have to maximize resources and marketing dollars. Charities, foundations, and fast budding nonprofits don t have time to hire high-priced marketing firms, but they can learn from those who practice in the trade. Published by the premier resource for associations and nonprofits, this gem chock-full of ideas and suggestions will help you get your nonprofit group marketed and promoted.

Here are just a few ideas of how you jumpstart some marketing initiatives from 199 Ideas

  • Learn how to write an email subject line that helps guarantee it will be read
  • Price your products and services competitively
  • Build an online fan base and use social networking capabilities
  • ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. ASAE members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. ASAE is the preeminent source of knowledge, learning, community, and advocacy for the field of association management. ASAE s publishing imprint, Association Management Press, reflects the ASAE mission by publishing relevant, reliable content focusing on helping professionals tackle their organizational leadership and management challenges.

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    About the Author:

    Sheri Jacobs, CAE, is the president and chief strategist at the Avenue M Group, LLC. She formed the Avenue M Group to provide associations with a smart, creative, passionate and experienced advisor around issues of marketing and membership. A senior executive and an association management veteran, Sheri's marketing and association experience spans nearly two decades and includes roles as the chief marketing officer at the Association Forum of Chicagoland and director of membership marketing at the American Bar Association Law Practice Management Section and the American Academy of Implant Dentistry. Sheri is a frequent speaker and a contributor to various associations and publications. She is a past chair for ASAE and The Center for Association Leadership Membership Council and a member of the 2009/2010 ASAE Marketing Council. She is also the co-editor and contributor of ASAE and The Center's official membership handbook, Membership Essentials. Sheri earned her BA in journalism and history from Indiana University.

    Review:

    Sheri Jacobs reminds readers that one word has the power to improve and transform communication. So does one book. 199 Ideas: Powerful Marketing Tactics That Sell is a must-read for today's association professional. It provides a concise collection of sensible and savvy tips ranging from print to mobile media. Considerations related to generational preferences, career staging and member engagement are also effectively addressed. Jacobs offers practical solutions for cutting through the clutter of daily communication through effective planning and personalization. --Steve R. Smith, Executive Director/CEO, American Academy of Hospice and Palliative Medicine

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