Road to Relevance: 5 Strategies for Competitive Associations

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9780880343565: Road to Relevance: 5 Strategies for Competitive Associations

Use insights from Road to Relevance to help move your organization to greater discipline, focus, and value. Framed by five key strategies, Road to Relevance is a guide to competitive advantage. The five strategies and related disciplines are clearly defined, and their execution is explained and illustrated through examples.
Among other takeaways, you'll learn

  • how to identify strengths that deserve a concentration of resources
  • the value of a coordinated product and service portfolio and how to achieve one
  • the negative effect that marginal or underperforming activities have on your organization and ways to abandon them

Road is the followup and complementary companion to the bestsellingRace for Relevance: 5 Radical Changes for Associations , which identified six challenges that forever changed the association environment and five needed changes. Picking up where Race left off, authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of Road to your organization s circumstances so that you can execute them. Case studies, adaptable examples, and provocative questions are included throughout Road to Relevance to help you work through these strategies.

Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the new normal. Use insight from Road to Relevance to lead your organization to an ever-more-valued, sustainable, and relevant future.

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About the Author:

Harrison Coerver is president of Harrison Coerver & Associates, a management consulting firm that specializes in strategy and planning for trade associations, professional societies, and other tax-exempt membership organizations. In the last 25 years, Harrison has consulted with more than 1,200 associations in strategy, planning, marketing, and management.

Mary Byers, CAE, formerly a senior-level association executive, is a consultant and professional speaker. She helps groups gain clarity and focus through leadership conference training, facilitating strategic planning retreats, assisting boards, committees and work groups, and helping association staff and volunteers talk through tough issues.

"About this title" may belong to another edition of this title.

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