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Explores major concepts in tourism, what makes tourism possible and how tourism can become a major factor in the wealth of any nation. Explains the social, cultural, economic and psychological aspects of travel and tourism. The appendices contain pertinent material concerning key travel industry contacts as well as travel and tourism information sources.
Charles R. Goeldner, PhD, is Professor Emeritus of Marketing and Tourism at the Leeds School of Business, University of Colorado at Boulder. He is also the founding editor of the Journal of Travel Research.
J. R. Brent Ritchie, PhD, the founding Chair of the United Nations World Tourism Organization (UNWTO) Tourism Education Council, holds the Professorship in Tourism Management and is Chair of the World Tourism Education and Research Centre at the University of Calgary, Alberta, Canada.
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