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A new edition of a popular text, updated to reflect recent changes in the international markets, the changes wrought by the deregulation of transporation in the U.S., and the newly allowed trading of agricultural options on the commodity exchanges. At the macro level, this book provides a comprehensive description of the competitive marketing environments faced by farmers, assemblers, processors, wholesalers, food retailers, and food service firms. At the micro level, this Third Edition maintains the business marketing approach to marketing firm problems that was so innovative in the first edition. Chapter order and general subject matter are still similar to the well-received second edition, where chapters are organized under the headings of Marketing, Market Competition, and Consumer Markets; The Marketing System; and Public Policy Issues in Marketing-Procurement.
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Book Description Grid Pub, 1978. Unknown Binding. Condition: Very Good. First Edition. "Ex-library with usual markings. Otherwise, in very good condition. Minimal wear to orange cover with gold lettering. No markings in text. Very nice, clean, tight copy. " Publisher, PublishPlace Ex-Library. Seller Inventory # 002550
Book Description Grid Pub, 1978. Hardcover. Condition: Very good. Dust Jacket Condition: no dust jacket. First Edition. Very good/ no dust jacket/ Hardback/ 1978/ previous owner's name signed/ 1st editionLisa 689. Seller Inventory # 0907280004
Book Description Grid Pub, 1978. Condition: Used: Good. Seller Inventory # SONG0882441701
Book Description Grid Pub, 1978. Condition: Poor. This book has hardback covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. No dust jacket. Seller Inventory # 3290055
Book Description Grid Pub, 1978. Condition: Bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 1978. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Soiling on the side. Edition 1978. Ammareal gives back up to 15% of this book's net price to charity organizations. Seller Inventory # A-722-659