This book covers the place of advertising in our business and economic structure, with emphasis on those aspects needed by practitioners and students of advertising.
"synopsis" may belong to another edition of this title.
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Condition: Used: Good. rebound former library 1980 3rd ed withdrawn stamp in book/ on edge of pages has a few marks in book 882 pages{{{ M-19. Seller Inventory # 0516NGJA78P
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