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Synopsis
This is a successful casebook that presents contrasting cases of management mistakes and successes, providing insights into the art of managerial decision-making.* Covers the importance of public image, the need for focused growth, the power of judicious imitation, and prudent crisis management.
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From the Publisher
Offering insights into the art of managerial decision making, this effective instructional tool presents contrasting cases of management errors and triumphs so that students can learn by comparing the unsuccessful with the successful. Newly formatted, this up-to-the-minute edition contains 10 new cases, several with situations still evolving. Includes additional pedagogical features: updated Information and Issue Boxes, hands-on exercises, discussion questions, and Team Debate exercises.
From the Back Cover
Learn how to strategize like a top-notch manager!
Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes.
In this Eighth Edition of his best-selling casebook, Robert Hartley has once again compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career.
Fully revised and updated, this Eighth Edition features 5 exciting new cases, including:
- Newell Rubbermaid: A Sour Acquisition
- Philip Morris (now Altria) Changes an Enduring Strategy
- Dell Computer: Rising to Dominate the PC Market
- Boeing Loses Industry Dominance to Airbus
- Hewlett-Packard's Merger with Compaq Computer: A Model of Success?
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Management mistakes (Grid series in management)
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: First ] Publisher: Grid Pub Pub Date: 1/1/1983 Binding: Paperback Pages: 254 First edition. Seller Inventory # 6324782
Quantity: 1 available
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Management mistakes (Grid series in management)
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # Z13K-00671
Quantity: 1 available