From the Inside Flap:
The essential equations used in the graphic communications industry to calculate the fundamental principles of paper, print, type, and prepress are now collected in one comprehensive guide. This handy collection is ideal for every member of the industry--from the novice encountering offset printing theories and mathematics for the first time to the expert seeking an inclusive reference. Some the key concepts covered include: basis weight and grammage, bulk determination, apparent density, print contrast, hue error and grayness, reflectance/opacity, color difference, ink consumption, international paper sizes, scanning resolutions, paper price, skid volume, roll length and weight, dot gain, ink trap, density, ink absorption, image length, chroma and hue angle, the point system, and telecommunication transfer speeds. Theory and practice come together in this handy collection which outlines the theories behind the equations, presents the equations used to calculate th! em, and gives real-life examples. As a special bonus, software (PC, Windows 3.31, or Windows 95/98) containing the computer program ABACUS, which facilitates the calculation of the theories in the book, is included.
About the Author:
Manfred H. Breede is a professor at the School of Graphic Communications Management, Faculty of Applied Arts, Ryerson Polytechnic University, Toronto, Ontario, Canada.
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