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Dissatisfied customers can have a significant negative impact on an organization. An effective way of gauging your customers satisfaction level is through the use of surveys. By properly designing customer satisfaction surveys, you can track your customers needs. At this stage, it is essential to realize that you can turn complaints into opportunities. After identifying the gap between what you offer and your customers needs, you can leverage this information to improve your products, services, and operations. Customer Satisfaction Surveys: Samples from the Industry will not only show you how to create various types of surveys, but it will also provide some insight into evaluation and follow-up procedures that are critical steps in the process. Types of surveys included in this guide include: * Postcard surveys * Mail and fax surveys * Online surveys While the samples provided are not meant to be utilized on an as is basis, practical information is included on adapting them for your own organization. So, are your customers completely satisfied with your products and services? It s time to find out!
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