International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)

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9780884151937: International Business Case Studies For the Multicultural Marketplace (Managing Cultural Differences)
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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces. Each case study focuses on a particular company, region, or management style to clearly illustrate proven techniques for capitalizing on the cultural diversity of people, products, and markets.

With contributions from more than two dozen business executives and professors, spanning the globe from Japan, to Germany, China to Mexico, this casebook provides a broad spectrum of current and future approaches to acheiving international and cross-cultural business success.

An important collection of international case studies and commentary from the award-winning authors of Managing Cultural Differences.

A comprehensive exploration of all aspects of multicultural management from forming strategic alliances to negotiations to marketing and service excellence

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About the Author:

Robert Moran, Ph.D., is a Professor of Global Management, Emeritus at Thunderbird School of Global Management in Arizona, USA.

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Moran, Robert T., Braaten Ph.D., David O
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MORAN, ROBERT T.; BRAATEN PH.D., DAVID O.; WALSH, D.B.A., JOHN.
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Book Description Routledge, 2018. Paperback. Condition: NEW. 9780884151937 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Print on Demand title, produced to the highest standard, and there would be a delay in dispatch of around 10 working days. For all enquiries, please contact Herb Tandree Philosophy Books directly - customer service is our primary goal. Seller Inventory # HTANDREE0224312

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