Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies

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9780886840822: Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
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A ListenUSA Business Classic: Spend 50 minutes with the Authors of "Positioning: the Battle for Your Mind," as they share with you the keys for using military principles to develop your own Marketing Warfare Strategies.

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From the Back Cover:

You've got your hands on one of the greatest marketing manuals ever written­­the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors­­and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics­­defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!

Praise For Marketing Warfare:

"By far the most valuable and exiting business book to come along in years."­­Glamour

"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."­­New York

"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."­­USA Today

About the Author:

Al Ries and Jack Trout were the Chairman and President of Trout and Ries, New York City Ad Agency when they developed the basis for a number of well known landmark books in Marketing Strategy and Tactics.

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Al Ries/ Jack Trout
Published by AMR/Advanced Management Reports (1986)
ISBN 10: 0886840821 ISBN 13: 9780886840822
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Book Description AMR/Advanced Management Reports, 1986. Audio Cassette. Condition: Brand New. 4.25x2.75x0.50 inches. In Stock. Seller Inventory # 0886840821

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