Synopsis
This book is about the life of veteran direct marketer Gordon Grossman, starting with a lively account of his 17 years at Reader's Digest. It is illustrated by proven direct mail principles and methods that have been tested and refined by the world's most successful direct marketing companies for over half a century. It is about madcap ideas, informed guesstimates, and the invention of machines that were needed only because new successes required them. It throbs with the excitement that the author and some others feel about the perfect headline, which doesn't exist, or the perfect list -- which, by definition can only occur when paid response is 100%, and therefore doesn't exist either. It ranges over a considerable landscape, from Pleasantville New York to most major cities of the free world. Along with many examples of how direct mail principles can be exploited and exported, you'll discover such things as why it's both ludicrous and hilarious to attempt to match drinks with a Finn on his own turf (and sauna), and how a little knowledge of French can be a dangerous thing when you're thrust into a local meeting as an "expert." After his introduction to direct mail at Reader's Digest, Gordon worked for 85 different direct mail companies as a consultant, and the most intriguing of them are all here, with a wry sense of humor illustrating more anecdotes than most businessmen would ever hope to accumulate. The result is a unique hybrid of biography and direct mail manual that is as entertaining as it is valuable.
"synopsis" may belong to another edition of this title.
Search results for Confessions Of A Direct Mail Guy
Seller Image
Confessions Of A Direct Mail Guy
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Seller Inventory # BSM.17XUF
Stock Image
Confessions Of A Direct Mail Guy
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0887234119I5N00
Stock Image
Confessions Of A Direct Mail Guy
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0887234119I4N00
Stock Image
Confessions Of A Direct Mail Guy
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00887234119-V
Buy Used
US$ 32.47
US$ 11.47 shipping
Ships from Germany to U.S.A.
Ships from Germany to U.S.A.
Quantity: 1 available