Synopsis
The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
"synopsis" may belong to another edition of this title.
About the Author
J.B. (Julie) Strasser was Nike's first advertising manager. In 1982, she married Rob Strasser, one of the men who helped build the company and who Phil Knight's close crony until he resigned in 1987. Laurie Becklund (Julie's sister) has worked as a sportswriter, columnist and reporter. For the past thirteen years she has been a staff writer at the Los Angeles Times.
From the Back Cover
The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.
"About this title" may belong to another edition of this title.
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Swoosh: Unauthorized Story of Nike and the Men Who Played There, The
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Harper Business (edition Reprint), 1993
ISBN 10: 0887306225
ISBN 13: 9780887306228
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