The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century

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9780887306570: The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century
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A fascinating examination of the new strategies used by the most advanced corporations that are propelling the current industrial revolution.

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About the Author:

William H. Davidow (at right) is a general partner at Mohr, Davidow Ventures in Menlo Park, California. He has held senior marketing positions at Hewlett-Packard and Intel, and he is the author of Marketing High Technology. Bro Uttal (at left) is a consultant who focuses on problems of technology management. He coauthored this book while a member of the Board of Editors of Fortune magazine.

From Library Journal:

In this worthwhile prognosis of the successful 21st-century business, Davidow, a venture capitalist, and Malone, a business writer, bring together findings on the effects of information technologies, organizational dynamics, and manufacturing systems on enterprises. The output resulting from these forces is the "virtual" product (most likely a service ) that "can be made available at any time, in any place, and in any variety." The authors' virtual corporation, epitomized by Lenscrafters, Taco Bell Express, and various semiconductor fabricators, harkens back to preindustrial artisans' crafting of pieces to customer specifications--but now with many times the responsiveness of those days. The authors see change as a nutrient in the organizations portrayed and say fostering trust and adaptability in employees will be vital in the new virtual corporation. Recommended for collections on modern business.
- Michael Stevenson, Harvard Business Sch. Lib.
Copyright 1992 Reed Business Information, Inc.

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9780887305931: The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century

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ISBN 10:  0887305938 ISBN 13:  9780887305931
Publisher: Harpercollins, 1992
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9780060182182: The Virtual Corporation

Harper..., 1992
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