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"The chasm is where high-tech fortunes are lost... the tornado is where they are made."-- Steve Jobs, Founder & CEO, Next Computer, Inc.
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This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.About the Author:
Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.
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Book Description HarperBusiness, 1995. Hardcover. Condition: New. Dust Jacket Condition: New. First Edition; Twenty-Third Printing. Book and DJ are New, first edition so stated, 23rd printing, Laurie 23, ; 9.30 X 6.30 X 1 inches; 256 pages. Seller Inventory # 27958
Book Description Harper Business, 1995. Hardcover. Condition: New. Stated First Edition, 25th printing. Stated First Edition, 25th printing of this brand new hardcover in as new dustjacket now under fresh mylar. Seller Inventory # 54367
Book Description HarperBusiness, 1995. Condition: New. book. Seller Inventory # M0887307655
Book Description HarperBusiness, 1995. Hardcover. Condition: New. Never used!. Seller Inventory # P110887307655