Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business - Softcover
Synopsis
Argues that customer service can be a competitive edge, and offers advice on impressing customers and winning their loyalty
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From the Publisher
A very successful self-published business writer and lecturer reveals his unique, five-step plan for perfecting customer service and turning a business's sometime customers into its greatest advocates.
From Library Journal
Marketing consultants and seminar leaders who have managed a retail business for over 40 years, the Raphels have written a guide to developing customer advocates: those customers "who tell anyone who will listen how great your business is." Customer advocates, the authors claim, are also responsible for most business sales. Recent books on customer loyalty-Jill Griffin's Customer Loyalty: How To Earn It, How To Keep It (Lexington Bks., 1995) and Joan K. Cannie's Turning Lost Customers into Gold and the Art of Achieving Zero Defections (AMACOM, 1993)-provide a slightly different treatment of the same topic. This book excels by being both chatty and informative. Focusing on retail businesses but equally applicable to service enterprises, it offers numerous case studies and practical guidelines for increasing profits, which will make it a favorite of small-business owners. Strongly recommended for public libraries.
Kathy Shimpock-Vieweg, O'Connor-Cavanagh Lib., Phoenix
Copyright 1995 Reed Business Information, Inc.
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Up the Loyalty Ladder : Turning Sometime Customers into Full-Time Advocates of Your Business
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HarperCollins Publishers, 1996
ISBN 10: 0887307868
ISBN 13: 9780887307867
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,300grams, ISBN:9780887307867. Seller Inventory # 9628891
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Up the Loyalty Ladder: Turning Sometime Customers into Full-Time Advocates of Your Business by Murray Raphel
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by HarperCollins,Australia, 1996
ISBN 10: 0887307868
ISBN 13: 9780887307867
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