A new contribution to management strategy predicts the end of competition as we know it, revealing hidden patterns in the competitive landscape of today, and offers readers ways to think clearly and strategically about a future ruled by organized chaos. 150,000 first printing. $100,000 ad/promo. Tour.
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Total system leadership, according to business strategy consultant James F. Moore, has replaced mere product superiority and even complete industry dominance as today's corporate brass ring. In The Death of Competition: Leadership & Strategy In the Age of Business Ecosystems, he uses "biological ecology" as a metaphor for the new type of cooperative/competitive relationships that he believes lead to that brass ring -- while guiding readers toward the unique interlocking networks that he says are necessary to attain it.
NOW IN PAPERBACK ... A New Vision of Competitive Systems
In the new paperback edition of his groundbreaking book, James F. Moore, one of the world's foremost experts on leadership and strategy, dispenses with simplistic models of corporate competition to argue that the complex, interdependent nature of today's business relationships is best understood as a form of ecosystem. He examines the profound strategic and managerial implications of this dynamic vision in The Death of Competition: Leadership and Strategy in the Age of Business Ecosystems (HarperBusiness; May 21, 1997).
Moore offers a sweeping new understanding of how businesses interact, cooperate, and compete; his ecosystem analogy more closely reflects the actual experiences of today's companies. He names four distinct stages in the growth of a business ecosystem-"The Terrain of Opportunities," "The Revolution Spreads," "The Red Queen Effect," and "Renewal or Death"-and shows how businesses can meet the changing demands and goals of each. He not only offers a powerful metaphor for understanding the new business environment, he also shows how to apply this understanding to flourish and succeed in a climate of organized chaos.
Moore vividly illustrates his thesis not only with examples from the natural world, but also with case studies of actual companies. Drawing on a wide range of contemporary examples-from the complex alliances among IBM, Intel, and Microsoft to the territorial tactics employed by Wal-Mart against Kmart, to the coevolution of Ford and Chrysler-Moore shows how new strategies and visionary leadership are required in these new business ecosystems.
Moore's insightful and iconoclastic analysis of the contemporary business climate suggests a new strategic model for the interaction of companies. He conclusively demonstrates that our traditional understanding of competition is no longer adequate to the realities of the business environment, and that an ecosystem understanding of business interactions has profound implications for corporate strategy. The Death of Competition will change the way people think about competition and cooperation.
ABOUT THE AUTHOR:
James F. Moore is chairman of GeoPartners Research Inc., a strategy consulting and investment firm in Cambridge, Massachusetts. He advises senior management of a number of the largest worldwide firms. His Harvard Business Review article, "Predators and Prey: A New Ecology of Competition," won the prestigious McKinsey Award for best article of 1993. He is a regular columnist for Upside, the Silicon Valley high-tech executive monthly. He lives in Cambridge, Massachusetts.
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