Walk Like a Giant, Sell Like a Madman

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9780887308437: Walk Like a Giant, Sell Like a Madman
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Presents a collection of Roberts's unique, off-the-wall selling techniques, his serious work ethics, the strategies that set him apart from other realtors, and common-sense advice guaranteed to help all salespeople energize their careers and sell anything.

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Review:

Walk Like a Giant, Sell Like a Madman is a recapitulation of the techniques that made real-estate sales veteran Ralph R. Roberts a giant in the world of sales. It offers basics for beginners, a review for pros who hope to advance, and a primer for entrepreneurs who must sell their products or services as well as themselves. By relating personal experiences and those of other super-sellers, Walk Like a Giant shows how specific practices--such as maintaining client databases, investing in cutting-edge technology, and engaging in self-promotion--can make the difference between failure and success.

From the Inside Flap:

In a single year in his stunningly successful career as a real estate salesman, Ralph Roberts sold more than six hundred properties—hundreds more than the average salesperson! In Walk Like a Giant, Sell Like a Madman, this legendary master salesman shows you how to achieve the same amazing level of success that made him a sales superstar.

There was a time when Roberts struggled for every sale just like everyone else, but through a seven-step process, he transformed himself from ordinary to extraordinary. Now, he leads you down the same path of professional growth, showing you how to achieve the necessary positive attitude, adopt an entrepreneurial philosophy, dig up more and better referrals, and hone your people skills.

Plus, this new Second Edition has been updated and expanded to bring it into line with changes since the last edition, including new technology and online opportunities for building your career, your reputation, and plenty of buzz.

Step by step, you'll learn how to:

  • Motivate yourself with goals and rewards

  • Be accountable through personal partnering

  • Stop hunting for leads and start farming them instead

  • Hire an assistant to handle bothersome tasks

  • Develop systems for streamlining operations

  • Build your personal brand through self-promotion

  • Earn credibility and build a sense of community with your own blog

  • Market yourself through online social media and a Web site

  • Build and manage a sales team

  • Fire your worst clients . . . nicely, of course

  • Become a lifelong learner

If you want to master the art of selling, this expanded, updated resource helps you develop the skills you need, hone your presentation, and polish your game. In sales, there are only winners and losers. To fight your way to the top, learn to Walk Like a Giant, Sell Like a Madman.

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Ralph R. Roberts; Joe Kraynak
Published by Collins (1997)
ISBN 10: 0887308430 ISBN 13: 9780887308437
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