An Eye for Winners, An: How I Built One of America's Greatest Direct-Mail Businesses--And So Can You

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9780887308796: An Eye for Winners, An: How I Built One of America's Greatest Direct-Mail Businesses--And So Can You

In 1951, with $2,000 of wedding-gift money, Lillian Hochberg founded a mail-order business. Today, the Lillian Vernon Corporation ships more than $200 million worth of goods to a lifetime customer base of 18.6 million people.

This successful book is the first of its kind to tell the inside story of the mail-order catalog business and the secrets to its success. An Eye for Winners is also the highly personal story of Lillian Vernon's family's flight from Nazi Germany; her immigrant childhood; and her loves, marriages and children. Imbued with the same dynamism that has made Vernon one of this country's most-sought-after speakers, this inspirational and insightful book stands as a testament to the truth behind the American dream.

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About the Author:

Lillian Vernon lives in New York City and Mount Vernon, New York.

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Vernon, Lillian
Published by Harper Paperbacks (1997)
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Book Description Harper Paperbacks. PAPERBACK. Book Condition: New. 0887308791 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0887308791

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