The Advertising Handbook for Small Business: Make a Big Impact With a Small Budget (Self-Counsel Business Series)

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9780889087989: The Advertising Handbook for Small Business: Make a Big Impact With a Small Budget (Self-Counsel Business Series)
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Here is a book for the small company wanting more for its advertising dollar. It explains, step by step, what advertising is, how it works, and what will work best for your small business. Worksheets allow you to analyze your company's position in the marketplace and to develop an effective campaign that builds on your company's attributes and reaches your target audience.This is an expanded and updated edition of The Advertising Handbook, written in response to feedback the author has received at seminars. This edition emphasizes marketing and positioning and how-to take advantage of new media opportunities.

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Dell Dennison
ISBN 10: 0889087989 ISBN 13: 9780889087989
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Book Description 1995. Paperback. Condition: New. 2nd. Paperback. Here is a book for the small company wanting more for its advertising dollar. It explains, step by step, what advertising is, how it works, and what will work best for your small business.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 296 pages. 0.471. Seller Inventory # 9780889087989

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Dell Dennison
ISBN 10: 0889087989 ISBN 13: 9780889087989
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Book Description 1995. Paperback. Condition: New. 2nd. Paperback. Here is a book for the small company wanting more for its advertising dollar. It explains, step by step, what advertising is, how it works, and what will work best for your sm.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 296 pages. 0.471. Seller Inventory # 9780889087989

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