The growing influence of Hispanics in the workforce has taken on a new urgency: considered by many HR experts to be one of the most significant challenges facing corporate America today. With a wealth of research and best-practice examples from corporate America's elite, these expert authors deliver both the strategies and the hands-on tools-detailed checklists, sample questionnaires and forms, and a helpful summary at the end of each chapter-to address such key issues as the increasing use of Spanish in the workplace; the need for quantitative tools for performance reviews; the need for new recruitment strategies; and benefit program changes that take into account the differing experiences, values, and needs of Hispanic workers.
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Louis E.V. Nevaer, a noted authority on U.S. Hispanics, is director of Hispanic Economics and author of ten books, including "The Rise of the Hispanic Market in the United States." He is an in-demand keynote speaker and consultant to Fortune 100 companies on the implications of the growing influence of the Hispanic market on American business. Nevaer is a contributor to Pacific News Service and New America Media, and his editorials are syndicated via the Associated Press to newspapers throughout the United States. He is a member of the National Association of Hispanic Journalists.
Vaso Perimenis Ekstein, SPHR, is a principal of Ekstein Consulting Services. At the forefront of workplace transformation for nearly twenty years, she formerly served as assistant vice president for human resources for Baptist Health South Florida where she provided HR leadership for a health system with more than 10,000 employees in one of the most culturally diverse regions of the country.
Meeting the Challenge for a Successful Hispanic Workforce
Sweeping demographic changes are transforming America's workforce: by 2050 Hispanics will represent 32% of the nation's population and 55% of its workers. Building on a strong foundation of historical and cultural context, Nevaer and Ekstein lay out the values and sensibilities Hispanics bring to the workplace and the HR strategies needed to respond proactively to this seismic shift in the organizational landscape. Drawing together original research and examples from the corporate elite, HR AND THE NEW HISPANIC WORKFORCE details specific techniques to attract, nurture, and retain the talents of this immensely influential segment of workers.
"Great insight into the differences in cultures in an organization, particularly the Hispanic culture, and what HR must do to stay competitive in today's environment. The real-life examples about cultural differences are invaluable." --Ann Marie Hackett, Director of HR/Labor Relations, The Metropolitan Opera
"Informative, eye-opening, and filled with excellent practical suggestions. A valuable tool for those serious about attracting and retaining Hispanics in their workplace." --Carl A. Gustafson, Corporate Vice President, HR (retired), Baptist Health South Florida
"A 'must-have' book for all HR professionals involved in recruiting Hispanic candidates in today's marketplace and a great training guide for managers." --Maxine E. Verch, SPHR, Director, HR Service Delivery, AARP
Considered one of the most significant challenges facing corporate America today, cultivating the talents of the growing Hispanic workforce has taken on new urgency. HR AND THE NEW HISPANIC WORKFORCE gathers together a wealth of original research and best-practice examples to bring into focus the cultural nuances that inform the Hispanic experience, the influence their values and needs have on workplace performance, and what HR needs to do to capitalize on this unprecedented change.
Copublished with the Society for Human Resource Management and packed with dozens of checklists, questionnaires, interview questions, HR guidelines (some in both English and Spanish), and a detailed summary of key lessons at the end of each chapter, this provocative book delivers both the strategies and hands-on tools to address: the communication implications of the increasing use of Spanish in the workplace; the quantitative tools needed for performance reviews to capture more meaningful assessment data; new recruitment efforts that reach more effectively into Hispanic communities; and benefit program changes that take into account the experiences and needs of Hispanic workers.
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