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An extraordinarily powerful process that has proven to deliver immediate results for some of the country's most admired business leaders: higher productivity, improved quality at lower cost, reduced employee turnover, and superior financial performance. With stories of vision, endurance, faith and failure, Destination Profit delivers dozens of exercises and key business examples that lay out step-by-step how to apply the authors' unique 4-A Process-awareness, alignment, accountability, adaptation-to create a people-centered organization that is productive, profitable, and a sustained competitive leader. Readers will discover that this process begins with destination as the goal that organizations and individuals within them want to reach-their own best workplace.
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Learn from the leaders: Southwest Airlines and JetBlue to S.C. Johnson and Sallie Mae. Drawing inspiration and insight from exclusive interviews with senior executives at today's most exemplary companies, including many perennial favorites on Fortune's list of the "100 Best Companies to Work For," DESTINATION PROFIT delivers a fresh approach to business excellence that places people squarely at the center of the drive toward profitability and sustained competitive advantage.
From two undisputed experts who helped link people to profitability at Southwest Airlines and Revlon comes this inspiring yet practical look at how to transform the popular "best company" ideal into a toolbox for everyday use. Authors Cawood and Bailey profile 13 extraordinary companies and their stories of vision, endurance, faith, and failure. With dozens of exercises and key business examples, they lay out a step-by-step pathway to profitability that is based on their 4-A process of awareness, alignment, accountability, and adaptation: chart a steady course toward your destination, connect people to the business through shared goals and accountability, and build in flexibility so that individuals and teams across the organization can adapt seamlessly every step along the way.
Copublished with the American Society for Training & Development, DESTINATION PROFIT makes the engaged people = enriched profits link clear and actionable for any executive or manager dedicated to creating a workplace culture that connects people to the organization to improve productivity, reduce turnover, and deliver unbeatable customer loyalty, chart-topping growth, and superior financial performance.From the Back Cover:
Engaged People = Enriched Profits A simple yet powerful equation for building the bottom line in your business
Wherever you are in the process of linking people with profits, this tool kit of strategies and stories will help you chart a course to reach your destination. Drawing inspiration and insight from exclusive interviews with dozens of leading executives in today's most exemplary companies--including many perennial favorites on Fortune's "100 Best Companies to Work For" list--DESTINATION PROFIT, copublished with ASTD, delivers a fresh approach to business excellence that places people squarely at the center of the drive toward profitability and sustained competitive advantage.
"Cawood and Bailey hit the nail squarely on the head. Take their advice, focus on your people, and the profits will come through the additional discretionary efforts of a fully engaged, respected workforce!" --Jeff Chambers, Vice President, Human Resources, SAS
"Finally, a book about the people-profit connection from authors who both get it and have done it! This book provides an illuminating, how-to path for any leader in any organization." --Stephen M.R. Covey, CEO, Coveylink
"Put great people in an exceptional culture, give them the knowledge and tools to succeed, and you'll be exceptionally competitive. Cawood and Bailey got it right--business success starts and finishes with great people." --Mike Barger, Vice President and Chief Learning Officer, JetBlue University, JetBlue Airways Corp.
"Jammed full of ideas and innovations of real companies and real people. A must read for any manager in today's organizations interested in achieving excellence through the culture they create for their people." --Kelly Semrau, Vice President, Global Public Affairs & Communication, SC Johnson
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