This one-of-a-kind analysis provides up-to-date information that will help you spot industry trends, compare market performance and social demographics, identify investment opportunities and apply valuable revenue projections on a DMA basis for all 211 markets.
This resource includes:
Actual television market revenue. Revenue projections to assist in budgeting and forecasting.
Information on cable penetration that allows you to chart trends.
Comprehensive ratings data that allows you to see stations' audience shares.
Comparative summary that allows you to compare markets with national averages.
Results from a custom survey of general managers on issues facing managers in today's market.
Extensive use of graphics for quick reference.
Recent station sales information to better estimate station values.
Market-By-Market Gives You:
Market Summary. A summary of historical and projected population, number of television households, retail sales and effective buying income. Also includes market rank, demographic composition, and penetration of technologies such as VCRs and cable television.
Comparative Summary. Contrasts market level data with the corresponding national averages.
Market Financial Data. A summary of historical television revenue and market net revenue projections.
Ratings History. Four year summary ratings history for each station.
Station Summary. A summary of every television station in each market with call letter, ownership, affiliation, and technical parameters.
Station Sales. Station sales outlined by market including price, date of sale, purchaser and seller.
Cable Data. Primary cable systems serving each DMA with number of subscribers and estimated cable advertising revenue.
Station operators, owners, investors, equipment manufacturers, lenders, consultants and advertisers will find this text a valuable reference source.
"synopsis" may belong to another edition of this title.
Book Description National Association of Broadcasters, 1999. Plastic Comb. Book Condition: New. book. Bookseller Inventory # M0893242780
Book Description National Association of Broadcasters, 1999. Plastic Comb. Book Condition: Brand New. 500 pages. 11.00x8.90x1.40 inches. In Stock. Bookseller Inventory # 0893242780