A Unified Theory of Information Design: Visuals, Text and Ethics (Baywood's Technical Communications)

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9780895037794: A Unified Theory of Information Design: Visuals, Text and Ethics (Baywood's Technical Communications)
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Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information design and ethics. For those unaccustomed to thinking of written text as a visual form belonging to the same general class as other visual forms (colour, texture, shape, imagery, etc.), consider how a text's readability suffers if we remove all white space and punctuation, which can be identified as visual signals of the same subtype as grid lines and bullet points, dividing and calling attention to adjacent information. The authors identify deep connections between foundational visual design elements and the grammar of language itself.

No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things.

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From the Inside Flap:

IN PRAISE OF "Wow! Amare and Manning are not afraid to tackle the big questions in information design: What is a visual? What is information? What is ethical information design practice? They have created a kind of periodic table for information design. And, just like the periodic table, their typology provides far more than a simple list of categories. It is a thoughtfully constructed theory of principles relating to those categories—a real science of information design. Their ambitious work should be studied by everyone with an intellectual interest in information design." —Kim Sydow Campbell, PhD, Professor and Derrell Thomas Faculty Fellow, Culverhouse College of Commerce at The University of Alabama "This is the first book-length theoretical treatment of information design to encompass the interpretive, aesthetic, and ethical aspects of communication artifacts. Drawing on Peirce's theory of signs, Amare and Manning successfully engage us in analyzing visual-verbal design choices with a rich descriptive framework with elegant simplicity. This foundational work is a significant contribution to the scholarly discourse on the rhetoric of information design. Practitioners and educators will also find a fresh new approach to examining information design." —Suguru Ishizaki, Associate Professor of Rhetoric & Visual Communication, Department of English, Carnegie Mellon University

About the Author:

Nicole Amare is an associate professor of technical communication at the University of South Alabama, where she teaches composition, technical writing, editing, ethics, stylistics, and grammar. She is the author of Real Life University, a college success guide, and editor of Global Student Entrepreneurs, Beyond the Lemonade Stand,and Giving Back. Some of her research has appeared in the Journal of Technical Writing and Communication, Business Communication Quarterly, IEEE Transactions on Professional Communication, Women & Language, and Technical Communication. Her most recent book, with Barry Nowlin and Jean Hollis Weber, is Technical Editing in the 21st Century (Prentice Hall, 2011). Alan D. Manning received his Ph.D. (linguistics, with a minor in technical writing) from Louisiana State University (LSU) in 1988. He taught linguistics, literature, and writing courses at LSU, Stephen F. Austin University in Texas, and Idaho State University, before joining the Brigham Young University linguistics faculty in 1994. His published research primarily deals with information design, editing, and semiotic analysis. He is coauthor, with Frank Parker, Kathryn Riley, and Kim Campbell, of Revising Professional Writing in Science and Technology, Business, and the Social Sciences, 2nd edition (Parlay Press, 2007).

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9780895037787: A Unified Theory of Information Design: Visuals, Text and Ethics (Baywood's Technical Communications)

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Book Description Baywood Publishing Company Inc, United States, 2013. Paperback. Condition: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Communicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information design and ethics. For those unaccustomed to thinking of written text as a visual form belonging to the same general class as other visual forms (colour, texture, shape, imagery, etc.), consider how a text s readability suffers if we remove all white space and punctuation, which can be identified as visual signals of the same subtype as grid lines and bullet points, dividing and calling attention to adjacent information. The authors identify deep connections between foundational visual design elements and the grammar of language itself. No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things. Seller Inventory # BTE9780895037794

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