Million Dollar Mailings (The Libey Business Library)

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9780895265098: Million Dollar Mailings (The Libey Business Library)

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique ― copy approaches, design, formats, offers ― unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

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Hatch, Denison
Published by Natl Book Network (1993)
ISBN 10: 0895265095 ISBN 13: 9780895265098
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Hatch, Denison
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Denison Hatch
Published by Natl Book Network (1993)
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