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An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication contexts: interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.
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Rebecca B. Rubin is Professor of Communication Studies and Director of the Communication Research Center at Kent State University. In addition to developing the Communication Competency Assessment Instrument and editing the volume, Improving Speaking and Listening Skills, she has published two textbooks and more than 40 articles in a number of professional journals. Professor Rubin is on the Editorial Boards of a number of professional journals and has served as a consultant to state and federal agencies in the area of competence assessment.
Philip Palmgreen, Ph.D., is a Professor in the Department of Communication at the University of Kentucky. Well known for his work in mass media use and consumption, with particular attention to media drug abuse prevention messages, he is co-principal investigator on a project funded by the National Institute on Drug Abuse examining the targeting of televised anti-drug public service announcements to at-risk groups. The author of over 60 research articles, papers, and book chapters, he has served as a reviewer for the most major communication journals.
"This is a useful, handy, and thoughtful assembly of more than sixty indices and scales drawn from the communication research literature of recent decades....Contains insightful summaries of the state of measurement in the domains of instructional, interpersonal, mass, and organizational communication....Graduate students might find this volume particularly useful in scoping out research topics, and in getting a first-hand look at how concepts become operationalized....The book also gives us a broad perspective on the develpment of measurement over the years...." --Garrett J. O'Keefe, Journalism and Mass Communication Quarterly
"Looking for assesment measures or interesting sitmuli for the classroom? This book is just what you need... A good text to use with a graduate course... A must for anyone working communication assesment... The authors of the measures are a Who's Who of our field.... A much needed and timely work." --Joan E. Aitken, University of Missouri, Kansas City
"This is the best coverage available in the field." --Douglas G. Bock, Eastern Illinois University
"At last there is a single source for necessary information on communication measures! Researchers, reviewers, and editors can find, check, and doublecheck the requirements, details, and original references for an array of measures. Communication Research Measures will save time, improve measurement, and help students. It will take its place on the bookshelves of quantitative researchers (perhaps next to the APA Manual). Thanks to both the editors and Guilford Publications for their contribution to communication research." --Charles Bantz, Professor and Chair, Department of Communication, Arizona State University, Editor, Communication Monographs
"In years to come, Rubin, Palmgreen, and Sypher's Communication Research Measures will be looked upon as a significant milestone in the annals of communication research. This impressive volume should serve both as proof of the authenticity and productivity of our disciplines and as a catalyst for our further maturation." --Jennings Bryant, Ph.D., University of Alabama, College of Communication
"A handy reference guide that will save students and scholars hours of time that would have been spent searching through journal articles and scholarly books for research information." --Jennings Bryant, Ph.D., University of Alabama, College of Communication
"This is a very, very useful compendium of resource material for researchers interested in human communication. It provides a comprehensive catalog of scales and measures that one commonly finds in communication scholarship. Too often, I have spent long hours hunting for a particular instrument. With this book, what used to take hours will take minutes. If you want to be an informed reader of scholarship in the discipline, this book will be a constant reference. If you want to actively contribute to scholarly research, this book is a must." --John Daly, Ph.D., University of Texas at Austin
"A great reference book for any research methods and communication class. Graduate students will find this book quite useful, particularly because of all the research measures included." --John Daly, Ph.D., University of Texas at Austin
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Book Description The Guilford Press, 1994. Hardcover. Condition: New. Never used!. Seller Inventory # P110898622913
Book Description The Guilford Press. Hardcover. Condition: New. 0898622913 New Condition. Seller Inventory # NEW7.1443188