McKinney, Don Magazine Writing That Sells

ISBN 13: 9780898796421

Magazine Writing That Sells

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9780898796421: Magazine Writing That Sells
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Offers advice to beginners on writing and selling magazine articles, discussing queries, leads, and story enders

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From Booklist:

Sell your article with queries that grab an editor's attention and write leads that scream "Read me." McKinney, former editor of the Saturday Evening Post and McCall's, has filled this guide with advice all aspiring freelance writers should read. Different perspectives on and examples of queries, leads, story enders, and more abound in this friendly handbook designed to help novice writers through each step of the entire process of writing and marketing magazine articles. While all the advice is solid and helpful, some outstanding features include the annotated bibliography, listing such classic titles as William Zinsser's On Writing Well, The Orwell Reader, The Essays of E. B. White, Woody Allen's Getting Even; a compilation of the most essential items discussed in the book, Fifty-Three Ways to Be a More Effective Freelancer; and a detailed guide to sources available in any large library, including information on computer searches and CD-ROM indexes. Caroline Andrew

From Library Journal:

Almost anyone can come up with a subject and gather material, but very few can put that material all together and make it sparkle. This is the premise of McKinney, a writing teacher and former magazine editor. To rectify the situation, McKinney deflates some of the common writing wisdom and advises "to forget everything you ever learned about the 'craft of writing' and...just write." He then illustrates how to capture a lively interview, select between important and trivial details, and get an editor's attention. Worth the price of the book alone is the chapter "53 Ways To Be a More Effective Freelancer," tips mostly culled from elsewhere in the book and compiled into a convenient list. He concludes with "How To Get Started," which sums up the advice and expectations of top magazine editors. Recommended as one of the more original how-to writing books on the market.
Cathy Sabol, Northern Virginia Community Coll., Manassas
Copyright 1994 Reed Business Information, Inc.

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