William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world-everything the ballyhoo boys did to separate the customer from the price of a movie ticket-Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography.
"synopsis" may belong to another edition of this title.
Mark Thomas McGee is retired and lives in Palm Desert, California. He has also written several books about the unstable world of low-budget filmmaking.Review:
"a book to be brought out whenever we begin to think of the 20th century as one of good taste" -- Book Report
"excellent" -- Big Reel
"About this title" may belong to another edition of this title.
Book Description McFarland & Company, 1989. Hardcover. Book Condition: New. First Edition. new. cloth. Bookseller Inventory # 2811
Book Description McFarland & Company, 1989. Library Binding. Book Condition: New. Never used!. Bookseller Inventory # P110899504353
Book Description McFarland & Company, 1989. Library Binding. Book Condition: New. Bookseller Inventory # DADAX0899504353
Book Description McFarland & Company. LIBRARY BINDING. Book Condition: New. 0899504353 New Condition. Bookseller Inventory # NEW7.1445281