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William Castle, for instance, was a master promoter. In one scheme involving The Tingler, Vincent Price warns in the movie that "the only way to stop the monster is to scream. That's the signal to the projectionist to throw the switch. Under ten or twelve seats were some electric motors, war surplus things that Castle got a bargain on. The motors vibrated the seat, in the hope of scaring a scream out of someone. Just in case it didn't Castle planted someone in the audience to get the screams rolling." This book is about flamboyant promotion, the con artist side of the movie world-everything the ballyhoo boys did to separate the customer from the price of a movie ticket-Emergo, HypnoVista, 3-D, Wide Screen, Cinemagic, Duo-Vision, Dynamation, Smell-O-Vision, plenty more. Supporting the text are 107 photos and illustrations, some never-before-published, and a filmography.
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Mark Thomas McGee is retired and lives in Palm Desert, California. He has also written several books about the unstable world of low-budget filmmaking.Review:
"a book to be brought out whenever we begin to think of the 20th century as one of good taste" -- Book Report
"excellent" -- Big Reel
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Book Description McFarland Publishing, 1989. Hardcover. Condition: New. Dust Jacket Condition: No Dust Jacket. First Edition :. Octovo hardcover, a NEW copy. 256pp. "At last the shocking truth can finally be told! " Great gimmicks by movie makers to separate the public from their wallets. A fake Nazi attack in the theater, buzzing motors in seats to induce screams, etc. Etc. Wonderously delightful. ; 9.15 X 7.02 X 0.61 inches. Seller Inventory # 23445
Book Description McFarland & Company, 1989. Hardcover. Condition: New. First Edition. new. cloth. Seller Inventory # 2811
Book Description McFarland Publishing, 1989. Condition: New. book. Seller Inventory # M0899504353
Book Description McFarland Publishing, 1989. Hardcover. Condition: New. Never used!. Seller Inventory # P110899504353
Book Description McFarland & Company, 1989. Library Binding. Condition: New. Seller Inventory # DADAX0899504353
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0899504353
Book Description McFarland & Company, 1989. Library Binding. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0899504353n