Empire-Building by Writing and Speaking: A How to Guide for Communicators, Entrepreneurs, and Other Information Merchants - Softcover

Burgett, Gordon

Softcover

ISBN 10: 0910167028 ISBN 13: 9780910167024

Publisher: Communication Unlimited, 1987

Synopsis

One good idea can change your life and everybody else's....if you know how to share it. Better yet, from one idea you can create your own empire, with you as the emperor or empress.

If you know something that others will pay to know, that is the core. Not only do you strengthen that unique element of knowledge, you redefine and repackage that expanded core by the most appropriate of the many means

of information dissemination: articles, a book, talks, speeches, seminars, audio and/or video tapes, a newsletter, consulting, and more...

By sharing needed information one way it leads to sharing it by others, and the collective sharing further identifies you as the person, the perceived expert, to be sought for even further help, information, or direction in that area of inquiry.

Empire-Building By Writing And Speaking takes you through the process, from identifying the core knowledge to putting all of the means in motion.

The concept is old but the terms are new, and having it now in how-to form, the why's and how's, in a sensible process you can follow, is a godsend for people who know something, or can, and want desperately to share it with others.

This book shares a way that you can do just that and still live a decent life, with the monetary as well as psychic rewards that you deserve for helping others and yourself.

One idea can be the core of an empire

It can make you rich and set you free

Yet ideas alone aren't enough. If they were, the world would be full of liberated millionaires. Ideas must be directed, structured, and put in motion. They must have a purpose. So this book offers a 15-step process by which you can turn ideas, through writing and speaking, into action. It helps you disseminate your ideas and create an action plan.

Empire-Building By Writing And Speaking suggests a form of operational order to the otherwise random chaos of knowledge so that ideas can be directed at problem-solving, goal-attaining, even profit-making. They can be the difference between sharing by one means or many, better said, the difference between enlightening a few and earning several hundred dollars or telling the world and a potential $1,000,000!

This may be Burgett's longest remembered book by the writers and speakers he has helped. Have you the courage to be the ruler of your own empire? Then buy, read, and do.

About this title

About the Author

Gordon Burgett has published 1,600+ articles and 18 books and has offering about 100 seminars and speeches annually since 1981. He has appeared extensively on radio and TV, as a guest author and a publishing specialist. Burgett is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Publishers Marketing Association, and has produced 26 audio cassette series and singles. His books include:

How to Create Your Own Super Second Life
Sell and Resell Your Magazine Articles
Standard Marketing Procedures for Dentists (with Reece Franklin)
Publishing to Niche Markets
Treasure and Scavenger Hunts
Niche Marketing for Writers, Speakers, and Entrepreneurs
Self-Publishing to Tightly-Targeted Markets
The Travel Writer's Guide
How to Sell More Than 75% of Your Freelance Writing
The Writer's Guide to Query and Cover Letters
Empire-Building by Writing and Speaking
Speaking for Money (with Mike Frank)
Ten Sales from One Article Idea
The Query Book

Four of Burgett's books have been Writer's Digest Book Club top choices: Sell and Resell Your Magazine Articles, The Travel Writer's Guide, The Writer's Guide to Query and Cover Letters, and How to Sell More Than 75% of Your Freelance Writing.

Gordon Burgett is the creator of Age Masters, an Internet acknowledgment and listing service for athletic achievements in running, walking, cycling, swimming and wheeling. ()

In addition, Burgett has owned and directed a publishing company, Communication Unlimited, since 1981. It specializes in books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995 the company doubled in size, adding Dental Communication Unlimited and Medical Communica-tion Unlimited and beginning a series of standard operating procedures manuals for professionals. ()

Earlier, with four degrees, Burgett was twice an university dean, taught Portuguese and history, created a city recreation program in Illinois, directed CARE programs in Colombia and Ecuador, twice studied in Brazil, played professional baseball, and led a gold hunt up the Paushi Yaco (Upper Amazon) River in Ecuador.

From the Back Cover

One idea can be the seed of an empire.

It can make you rich and set you free.

Yet ideas alone aren't enough. If they were, the world would be full of liberated millionaires. Ideas must be directed, structured, put in motion. They must have a purpose.

So this book offers a 15-step process by which you can turn ideas, though writing and speaking, into action. It helps you disseminate your ideas and create an action path.

Empire-Building By Writing And Speaking suggests a form of operational order to the otherwise random chaos of knowledge so that ideas can be directed at problem solving, goal attaining, even profit making. They can be the difference between sharing by one means or many; better said, the difference between enlightening a few and earning several hundred dollars or telling the world and a potential $1,000,000.

ARTICLES / BOOKS/ SPEECHES/ WORKSHOPS/ TAPES / CONSULTING / NEWSLETTERS

Excerpt. © Reprinted by permission. All rights reserved.

(The opening of a sample chapter...)

Chapter 8: Research

Empires, in our context, are built of knowledge which you would provide to others as information-for pay. You would share that commodity through writing or speaking.

Some of that knowledge may be original, the result of studies you have conducted, observations you have made, or experiences you have had or have heard about and from which you have drawn your own conclusions.

Or it may be knowledge accessible to others that you are finding, defining, combining, presenting, or interpreting, where the degree of uniqueness is less a factor than your making it available and understandable.

Sometimes the knowledge is widely known and used and you are making it even more usable by providing a step-by-step process. Or showing how it can be applied either to everyday life or in unusual ways.

Whatever the source or use of the information, the results of your research must be accurate and they must be marketable if you are to build an empire from them.

In terms of accuracy, what you gather and use must be factually correct. Its source(s) must be reliable. Usually, it must also be current.

As for marketability, however it is gathered and packaged, there must be enough people who will buy your information at a sufficiently high price, plus there must be appropriate means to provide and sell it.

Sometimes that information will be so valuable or so constituted that it can be sold by just one means of dissemination. Yet the value of most information can usually be increased many times over by increasing the

means of its sale. Later we will see that the use of multiple means can create the bedrock and windfall of your empire.

But for now, what does this mean to you? Research, and plenty of it!

To build an empire from information, you will be expected to understand that information thoroughly, plus much related information leading to and from your point of specialization.

That is, others will expect you to be an expert about your topic. Most of your expertise will come from knowledge already available. Gathering that knowledge; defining it; becoming aware of the references, resources, and future fonts; knowing the " state of the art," and being able to translate what you gather and know into salable information is the purpose of your research. It is also the foundation of your empire and a key to its prosperity.

Where accessible information is located, how it can be obtained, and what more is needed for its best evaluation depends largely upon the topic itself.

Most research for most topics is library-based, then people- and field-found. Add to that personal experience with the applied aspects of the topic and you have covered the main sources.

It is impossible to guess the steps that even typical readers of this book must take to research their empire-building topics. Let me, instead, refer you to your library for books about research techniques, then show you, through the example, how I develop an accurate, comprehensive, current pool of information upon which to build an empire.

As to the length of time your research should take, there are two measurements to consider. Initial, intensive research done at the outset of empire-building may take from 20-100 or more hours of serious application. Assume you know nothing, start from an encyclopedia and other prime points, and move out and toward your specialization.

The second time period lasts as long as your empire exists. You should set aside a specific period of time each week or month for on-going research. Your expertise is as good as today's discovery and tomorrow's investigation.

When your learning ends, so should your empire.

You can see in this fairly extensive example...

Edition details

• Publisher: Communication Unlimited
• Publication date: 1987
• Language: English
• ISBN 10: 0910167028
• ISBN 13: 9780910167024
• Binding: Paperback
• Number of pages: 208