Empire-Building by Writing and Speaking: A How to Guide for Communicators, Entrepreneurs, and Other Information Merchants

Softcover

ISBN 10: 0910167028 ISBN 13: 9780910167024

Publisher: Communication Unlimited, 1987

One good idea can change your life and everybody else's....if you know how to share it. Better yet, from one idea you can create your own empire, with you as the emperor or empress.

If you know something that others will pay to know, that is the core. Not only do you strengthen that unique element of knowledge, you redefine and repackage that expanded core by the most appropriate of the many means

of information dissemination: articles, a book, talks, speeches, seminars, audio and/or video tapes, a newsletter, consulting, and more...

By sharing needed information one way it leads to sharing it by others, and the collective sharing further identifies you as the person, the perceived expert, to be sought for even further help, information, or direction in that area of inquiry.

Empire-Building By Writing And Speaking takes you through the process, from identifying the core knowledge to putting all of the means in motion.

The concept is old but the terms are new, and having it now in how-to form, the why's and how's, in a sensible process you can follow, is a godsend for people who know something, or can, and want desperately to share it with others.

This book shares a way that you can do just that and still live a decent life, with the monetary as well as psychic rewards that you deserve for helping others and yourself.

One idea can be the core of an empire

It can make you rich and set you free

Yet ideas alone aren't enough. If they were, the world would be full of liberated millionaires. Ideas must be directed, structured, and put in motion. They must have a purpose. So this book offers a 15-step process by which you can turn ideas, through writing and speaking, into action. It helps you disseminate your ideas and create an action plan.

Empire-Building By Writing And Speaking suggests a form of operational order to the otherwise random chaos of knowledge so that ideas can be directed at problem-solving, goal-attaining, even profit-making. They can be the difference between sharing by one means or many, better said, the difference between enlightening a few and earning several hundred dollars or telling the world and a potential $1,000,000!

This may be Burgett's longest remembered book by the writers and speakers he has helped. Have you the courage to be the ruler of your own empire? Then buy, read, and do.

From the Back Cover:

One idea can be the seed of an empire.

It can make you rich and set you free.

Yet ideas alone aren't enough. If they were, the world would be full of liberated millionaires. Ideas must be directed, structured, put in motion. They must have a purpose.

So this book offers a 15-step process by which you can turn ideas, though writing and speaking, into action. It helps you disseminate your ideas and create an action path.

Empire-Building By Writing And Speaking suggests a form of operational order to the otherwise random chaos of knowledge so that ideas can be directed at problem solving, goal attaining, even profit making. They can be the difference between sharing by one means or many; better said, the difference between enlightening a few and earning several hundred dollars or telling the world and a potential $1,000,000.

ARTICLES / BOOKS/ SPEECHES/ WORKSHOPS/ TAPES / CONSULTING / NEWSLETTERS

About the Author:

Gordon Burgett has published 1,600+ articles and 18 books and has offering about 100 seminars and speeches annually since 1981. He has appeared extensively on radio and TV, as a guest author and a publishing specialist. Burgett is a long-standing member of the National Speakers Association, the American Society of Authors and Journalists, and the Publishers Marketing Association, and has produced 26 audio cassette series and singles. His books include:

How to Create Your Own Super Second Life
Sell and Resell Your Magazine Articles
Standard Marketing Procedures for Dentists (with Reece Franklin)
Publishing to Niche Markets
Treasure and Scavenger Hunts
Niche Marketing for Writers, Speakers, and Entrepreneurs
Self-Publishing to Tightly-Targeted Markets
The Travel Writer's Guide
How to Sell More Than 75% of Your Freelance Writing
The Writer's Guide to Query and Cover Letters
Empire-Building by Writing and Speaking
Speaking for Money (with Mike Frank)
Ten Sales from One Article Idea
The Query Book

Four of Burgett's books have been Writer's Digest Book Club top choices: Sell and Resell Your Magazine Articles, The Travel Writer's Guide, The Writer's Guide to Query and Cover Letters, and How to Sell More Than 75% of Your Freelance Writing.

Gordon Burgett is the creator of Age Masters, an Internet acknowledgment and listing service for athletic achievements in running, walking, cycling, swimming and wheeling. ()

In addition, Burgett has owned and directed a publishing company, Communication Unlimited, since 1981. It specializes in books, reports, and cassettes about writing, empire-building, and niche publishing. In 1995 the company doubled in size, adding Dental Communication Unlimited and Medical Communica-tion Unlimited and beginning a series of standard operating procedures manuals for professionals. ()

Earlier, with four degrees, Burgett was twice an university dean, taught Portuguese and history, created a city recreation program in Illinois, directed CARE programs in Colombia and Ecuador, twice studied in Brazil, played professional baseball, and led a gold hunt up the Paushi Yaco (Upper Amazon) River in Ecuador.