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Use Seminars (and Workshops) as the Core of Your Empire! Make a reliable $100,000 a year offering seminars (and workshops), then double that income with books, audio CDs, reports, and consulting as your empire takes root and prospers. Dear Colleague: I backed into seminaring at lunch when a fellow administrator at Cal State University, Dominguez Hills told me he had a hole in his coming extended ed catalog, and if I had two topics that worked (and could talk for 3-4 hours about each), he d drop them in. But he was going to press the next day! How much do you pay? was my first ignorant question. We can charge $40 a person and you keep half. If 1,000 people sign up, you get $20,000. Then he laughed, in part because he rarely had a room with more than 50 seats. So I wrote down three titles. He liked two, How to Sell 75% of Your Freelance Writing (a book I was writing) and Writing Travel Articles That Sell (I already had hundreds of travel pieces in print, so why not?) The 100-word descriptions took longer. When the talking dates became a reality a couple of months later, I had organized my ideas and created short workbooks. It was fun. The registrants shared their dreams, I provided process, and soon enough I got a check for about $800 for each program. (How much more would I have earned if my book had been in print to sell back of the room?) Those two titles turned out to be among my most popular programs, of a core eight, that eventually I gave for decades through 35 colleges and universities. What about sponsoring my own seminars? Or speaking to Fortune 500 folk? You re right! I was in the money minor leagues. The major leagues were in offering seminars, break-out sessions, and training programs to (1) businesses, corporations, and associations and (2) self-sponsored seminars. So I tried them too, and they worked! I gave about 30 programs in (1) and eight in (2) and made a lot more money per program in each category. But my topics (and my heart) really weren t there. I flat-out loved working the college/university circuit (and still do), even though it may have cost me a million dollars over my career. Still, as I said before, for 20+ years I averaged an income of about $75,000 a year by giving seminars, mostly through extended education most of those years it was in six figures. (The best part? That was just one component of my empire...) The best news for you? Since I spoke in the lowest-paying part of the seminar-giving world, you could easily double my income! So let me tell you the necessary stuff you need to know about all three seminaring formats, though I will focus a lot on the academic or institutional programs because they are wide open for anybody, hardly cost a thing to test and try, and can be set up in a few weeks with some quick checking, a bit of organizing and defining, and getting your new program worked into a schedule that is always looking for new ideas and new presenters. In short, a great place to begin if your topic is right. This has been a seminar that I ve offered nationwide for years to others who, like you, are eager to get a toehold on sharing good material with people who want to pay them to know what they know. Let me assure you that what I tell you to do I have in fact also done and it worked! More exciting, probably 150 seminar-givers in California over the years who heard this presentation offered their own programs at the same schools where I was speaking! Let s get you set up right now so you too can start speaking, earning, and earning to.. Enough of me and what I ve done. This will get you on the trail, quickly and profitably. This is the 2009 second edition. Best wishes, Gordon Burgett
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Gordon Burgett has given 2000+ paid spoken presentations and offered 100+ seminars/workshops for years, mostly in CA, for decades! He also has 38 published books and 1700+ freelance articles in print. Gordon Burgett has been California s dean of seminars for decades...See Google!
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