This important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live, work, and play have resulted in leisure experience becoming a key component of lifestyle.This book is a compilation of what is known about the marketing of experiences, and is intended for both beginner and more advanced marketers. Written in a conversational yet instructive style, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved marketing approaches in diverse settings.As a wide variety of organizations in the commercial, private, nonprofit, and public sector are increasingly involved in the marketing of experiences to diverse groups, O'Sullivan and Spangler's book is a valuable resource in enhancing the quality of life for customers and clients.
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Book Description Venture Pub, 1998. Hardcover. Book Condition: New. book. Bookseller Inventory # M0910251983
Book Description Venture Pub, 1998. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0910251983
Book Description Venture Pub, 1998. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110910251983
Book Description Book Condition: Brand New. New. Bookseller Inventory # A8189
Book Description Venture Pub, 1998. Hardcover. Book Condition: Brand New. 412 pages. 9.50x6.25x1.25 inches. In Stock. Bookseller Inventory # 0910251983
Book Description Venture Pub. Hardcover. Book Condition: New. 0910251983 New Condition. Bookseller Inventory # NEW7.1448013