Experience Marketing : Strategies for the New Millennium

0 avg rating
( 0 ratings by Goodreads )
 
9780910251983: Experience Marketing : Strategies for the New Millennium
View all copies of this ISBN edition:
 
 

This important new book concerns the marketing of recreation and leisure experiences. While the service marketing model moved marketing into a new era, it didn't recognize that today, recreation and leisure experiences drive the market. The ways in which people choose to live, work, and play have resulted in leisure experience becoming a key component of lifestyle.This book is a compilation of what is known about the marketing of experiences, and is intended for both beginner and more advanced marketers. Written in a conversational yet instructive style, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved marketing approaches in diverse settings.As a wide variety of organizations in the commercial, private, nonprofit, and public sector are increasingly involved in the marketing of experiences to diverse groups, O'Sullivan and Spangler's book is a valuable resource in enhancing the quality of life for customers and clients.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Ellen L. O'Sullivan, Kathy J. Spangler
Published by Venture Pub (1998)
ISBN 10: 0910251983 ISBN 13: 9780910251983
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)

Book Description Venture Pub, 1998. Hardcover. Condition: New. Seller Inventory # DADAX0910251983

More information about this seller | Contact this seller

Buy New
US$ 18.97
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds
Stock Image

2.

Ellen L. O'Sullivan; Kathy J. Spangler
Published by Venture Publishing, Inc. (1998)
ISBN 10: 0910251983 ISBN 13: 9780910251983
New Hardcover Quantity Available: 1
Seller:
ABC
(Saint Louis, MO, U.S.A.)

Book Description Venture Publishing, Inc., 1998. Condition: Brand New. New. Seller Inventory # A36405

More information about this seller | Contact this seller

Buy New
US$ 40.00
Convert currency

Add to Basket

Shipping: US$ 6.99
Within U.S.A.
Destination, rates & speeds
Stock Image

3.

O'Sullivan, Ellen L.; Spangler, Kathy J.
ISBN 10: 0910251983 ISBN 13: 9780910251983
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)

Book Description Condition: New. New. Seller Inventory # S-0910251983

More information about this seller | Contact this seller

Buy New
US$ 108.51
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds