The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter - Hardcover

Chambers, Larry

Hardcover

ISBN 10: 0910944121 ISBN 13: 9780910944120

Publisher: CRC Press, 1999

Synopsis

The Guide to Financial Public Relations: How to Stand Out in the Midst of Competitive Clutter focuses on writing and getting published in your target market's trade magazines, newspapers and journals. The techniques are designed to help you stand out above the crowd by strategic use of the print media.
Divided into four main sections - with easy-to-follow steps aimed at showcasing your talent - it doesn't require a major expenditure of time, money or effort. This book could be used effectively by experts in almost any field.
This book will show you how to get your name and ideas in print - in the right place and at the right time deliver the most effective message. Learn how to increase visibility and enhance your image as an expert in the field, without hiring a public relations firm or running an expensive advertising campaign.
You will realize immediate benefits with a comprehensive, step-by-step public relations program. You will learn how to rise above the competition by: becoming recognized as an expert in the minds of new customers, retaining existing clients or customers, and continuously reinforcing trust. You can convert clients and prospects to new products and services, shorten the sales process by learning the experts' secrets of gaining referrals, and to control your own public destiny by following the techniques in this book.

Features

About this title

Review

"This is not a pie-in-the-sky, theoretical book. It is the result of real world experiences that the author, Larry Chambers, has had assisting many of the most successful financial leaders in today's information-cluttered business world stand out as experts. I know these strategies work. With the help of the author, my partners and I have built a two billion dollar business, and we're just getting started." - John Bowen, President and CEO of Reinhardt Werba Bowen Advisor Services "Among the tips that Chambers offers, this reviewer found particularly valuable his five-point formula for writing a positioning statement-a few sentences that boil down the essence of the value you supply to clients and prospects." --William P. Norton, on line at D. M. Freedman Company-Freedman' Reviews Promo Copy

Edition details

• Publisher: CRC Press
• Publication date: 1999
• ISBN 10: 0910944121
• ISBN 13: 9780910944120
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 348